Implementation of Public Relations Strategy Mix in Media Academy


 In the formation of an organization or company, from beginning to its development, it is always inseparable ongoing process interaction with various parties. Training institutions need a targeted and effective management strategy compete similar competitors. Media Academy training institution that new business unit in Group corporate company utilizes role Public Relations expand cooperation establish relationships so can be known more widely by public. Mix abbreviated as PENCILS, one strategies related duties, roles, functions depending on path components possessed this concept are work carried out Relations. This study aims determine analyze implementation at Academy. The method used researchers qualitative descriptive approach. Data collection techniques research conducting interviews, observations, documentation studies. It concluded has been successful because implemented seven PENCILS strategy. said integral part overall growth company.